DEMOLISHED: Broadcasting House, High Street. Operations are now centralized at NCN Homestretch Avenue so all operations are affected at once Tonight’s thunderstorm exposed how vulnerable are our radio and television broadcasting systems should a major storm pound Guyana’s coastland, particularly Demerara, which has the highest concentration of broadcasters.
Daylight-bright lightning followed by peals of thunder forced almost all television stations, including the state-owned National Communications Network (NCN) off the air. NCN’s three radio frequencies – Voice of Guyana, 98.1 HOT FM and Radio Roraima were also off the air.
In an era where disaster preparedness experts around the world place a supremely high premium on mass communication, mainly through the medium of radio broadcasting, the authorities must move swiftly to avoid a repeat of this total shutdown in the future. While both the private and state-owned broadcasters must be commended for taking steps to ensure that their transmitters were not damaged beyond repair; it is a critical period such as a storm or any other natural or man-made disaster that sends people scampering to either their radio or televisions for any vital information.
In periods of potential disaster and uncertainty, the State broadcaster assumes an even greater role in fulfilling its mandate of remaining On Air for as long as is practicable even through the roughest periods of the storm as is the case in many Caribbean islands that are hurricane-prone.
Time was when the transmitting station at Sparendaam was equipped with a standby emergency studio facility to continue offering limited broadcast content in cases of emergency. Perhaps, the shutdown on Sunday evening of both state radio and television must be the price that the government is paying for centralising all its radio and television operations in one building. Disaster cannot be seen in isolation of national security and mass communication is also a key component of disaster management.
Perhaps, the authorities found no use in learning their lesson from the closure of the studios at the old Guyana Broadcasting Service (GBS) Hadfield Street location that had once served as a ‘back-up’ or standby whenever Broadcasting House at High Street had been flooded or had no electricity.
Though, as was stated earlier, there is a higher degree of expectation and responsibility on the part of the State broadcaster; the National Frequency Management Unit (NFMU) and the policy-makers in Cabinet should consider making it legally compulsory for at least three private television stations with the widest reach to have stand-by facilities in case of an emergency like Sunday’s thunderstorm.
Building specifications should include both natural and synthetic ‘earthing’ to withstand lightning, considerable elevation off the ground to avoid flooding, roof design and construction similar to those in the Caribbean’s hurricane belt and a standby generator with sufficient fuel.
Both private and public broadcasters should always have specially pre-recorded programmes on standby that can be played at a moment’s notice and be relevant to the type of emergency. Such content may include music, public service announcements and other programmes highlighting precautions to be taken depending on the circumstances.
While Guyana is on mainland South America and away from the hurricane zone, there are some basic lessons that both public and private broadcasters can learn when it comes to staying on air during a natural disaster. If its new name- Caribbean Disaster Emergency Management Agency (CDEMA) is to mean anything, then it should play a lead role with broadcasters around the region in crafting protocols, procedures, content and codes for staying ON THE AIR in times of distress for a disaster will be much too late.